A technique for producing ideas
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A technique for producing ideas

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Published by Advertising Publications, inc. in Chicago .
Written in English

Subjects:

  • Thought and thinking.

Book details:

Edition Notes

Statementby James W. Young ...
Classifications
LC ClassificationsBF441 .Y6
The Physical Object
Pagination52 p.
Number of Pages52
ID Numbers
Open LibraryOL182172M
LC Control Numbera 41002208
OCLC/WorldCa12639152

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A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in , A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, In the foreword to James Webb Young’s book, A Technique for Producing Ideas, Keith Reinhard asks, “How can a book first published in the s be important to today’s creative people on the cutting edge?” The answer lies in the question that inspired Webb’s book, “How do you get ideas?” Webb argues that the production of ideas is a process, just like the production of :// A step-by-step technique for sparking breakthrough creativity in advertising--or any field. Since its publication in , A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to  › Business, Finance & Law › Management › Management Skills.   of A Technique for Getting Ideas. I remember first hearing about this book by James Wood Young at a marketing course in the mid’s. The presenter called it “the one book everyone needs to read to consistently produce good ideas.” But, he added, the book is out of print and impossible to technique for getting ideas - james wood

Description of the book "A Technique for Producing Ideas": THIS BOOK has become essential reading for anyone-whether in marketing, advertising, sales, finance, or the pure artist-who is seriously interested in the creative business of generating good ideas. It is a concise, clear, but above all practical book, and all those willing to put forth In A Technique for Producing Ideas, Webb offers what he characterizes as a "simple, five-step formula anyone can use to be more creative in business and in life! " Although the process itself is indeed simple, completing it to achieve the given results is a wholly different matter. Webb's focus is on the process by which to generate  › Books › Professional & Technical › Business Management. A technique for producing ideas: A simple five step formula for producing ideas [Young, James Webb] on *FREE* shipping on qualifying offers. A technique for producing ideas: A simple five step formula for producing  › Books › Business & Money › Marketing & Sales. Since its publication in , A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any ://